INTRO VIDEO TRANSCRIPT

HI I'M NEIL HAWKESFORD - WELCOME TO WEBSITEVOODOO.COM

FIRSTLY I'D LIKE TO THANK YOU FOR TAKING THE TIME TO WATCH THIS VIDEO AND ALLOWING ME TO TELL YOU A LITTLE ABOUT OUR SERVICES AND HOW WE CAN HELP YOU TO GET NEW CUSTOMERS AND GET MORE OUT OF THE ONES YOU'VE GOT

WHAT WE DO IS ACTUALLY VERY SIMPLE.

WE MAKE IT EASY FOR PEOPLE TO FIND YOU ON THE INTERNET......AND IN PARTICULAR ON GOOGLE. THINK ABOUT THE VISITORS COMING TO YOUR WEBSITE, HOW DID THEY FIND YOU?

FOR MOST BUSINESS THE ANSWER WILL BE BECAUSE THEY ALREADY KNEW YOU EXISTED AND THEY JUST VISITED THE SITE FOR EXTRA INFORMATION.

BUT WHAT ABOUT PEOPLE WHO DON'T KNOW YOU EXIST AND ARE SEARCHING FOR A PARTICULAR PRODUCT OR SERVICE.

DO YOU KNOW WHAT KEYWORDS THE'RE GOING TO TYPE INTO THAT GOOGLE SEARCH BOX? IS YOUR SITE OR AD GOING TO POP UP ON THAT FIRST PAGE OF SEARCH RESULTS?

THE OLD METHODS OF ADVERTISING ARE DYING, SMALL ADS IN THE LOCAL PRESS, AND YELLOW PAGES AND ALL THE OTHER THINGS THAT BUSINESSS HAVE BEEN DOING FOR DECADES HAVE HAD THEIR DAY

MORE AND MORE PEOPLE BOTH IN THEIR PRIVATE AND BUSINESS LIVES ARE USING THE NET TO FIND THE THINGS THEY WANT.

SOME EXPERTS EVEN PREDICT THAT IF YOU AREN'T ADVERTISING YOUR BUSINESS IN GOOGLE WITHIN TWO YEARS , YOU,RE NOT GOING TO STAY IN BUSINESS. NOW MAYBE THAT'S A BIT EXTREME BUT WHY TAKE THE RISK?

IN ANY EVENT THERE ARE TWO THINGS YOU SHOULD ABSOLUTELY BE DOING

1 – MAKING SURE THAT YOUR WEBSITE IS FULLY OPTIMISED FOR THE SEARCH ENGINES SO THAT YOU APPEAR WELL UP THE ORDER OF NATURAL RESULTS LISTINGS FOR KEYWORDS AND PHRASES RELEVANT TO YOUR BUSINESS – THATS THE SEO BIT

2 – USING GOOGLE ADWORDS TO GET YOUR ADS SHOWN ON THE RIGHT HAND SIDE OF THE NATURAL RESULTS LISTINGS FOR KEYWORDS AND PHRASES RELEVANT TO YOUR BUSINESS – THAT'S THE PPC BIT

AND BY THE WAY IF YOU THINK THAT ADVERTISING ON GOOGLE IS EXPENSIVE YOUR'E IN FOR A PLEASANT SUPRISE.

ADWORDS REPRESENTS A REVOLUTION IN THE ADVERTISING WORLD. WHY?..... WELL FOR THE FIRST TIME EVER SMALL BUSINESSES CAN SHOW THEIR ADS TO HUGE NUMBERS OF PEOPLE AT THE EXACT TIME THEY'RE LOOKING FOR A PARTICULAR PRODUCT OR SERVICE AND YET PAY NOT A PENNY UNLESS SOMEONE SEE THE AD AND VISITS THEM. AND UNLIKE TRADITIONAL ADVERTISING YOU HAVE COMPLETE CONTROL, YOU CAN EDIT, PAUSE OR DELETE ADS ANYTIME YOU WANT, INSTANTLY.

THERE ARE MANY OTHER THINGS YOU SHOULD ALSO BE DOING TO RAISE YOUR VISIBILITY ONLINE AND WE CAN HELP YOU WITH THOSE TOO... FOR EXAMPLE

E-MAIL MARKETING

WE'RE NOT TALKING ABOUT SPAM HERE, BUT RATHER BUILDING A LIST OF CUSTOMERS AND COMMUNICATING REGULARLY WITH THEM VIA PERSONALISED E-MAILS. ALL DONE AUTOMATICALLY THROUGH AN AUTORESPONDER

THERE'S ALSO SOCIAL MEDIA OR WEB 2.0 AS IT'S SOMETIMES KNOWN

HERE WE'RE TALKING ABOUT YOUTUBE, FACEBOOK, BLOGGING AND YES, EVEN TWITTER

NOW I KNOW THAT MIGHT SEEM RIDICULOUS TO A LOT OF YOU BUT DON'T BE TOO BLINKERED. YOU'D BE VERY surprised HOW USEFUL AND EFFECTIVE ACTIVITIES ON THESE NEW SERVICES CAN BE.

TAKE YOUTUBE FOR EXAMPLE. IT'S NOW ONE OF THE MOST VISITED SITES ON THE WEB AND, AS IT'S OWNED BY GOOGLE, POSTING AND LINKING TO A FEW YOUTUBE VIDEOS CAN WORK WONDERS FOR YOUR SITE RANKING

WELL HOPEFULLY I'VE GIVEN YOU A TASTER OF WHAT WEBSITEVOODOO.COM CAN OFFER YOU. WE'RE SMALL AND VERY FLEXIBLE. WE'RE OPEN AND HONEST ABOUT WHAT WE DO AND WON'T BLIND YOU WITH TECHNOBABBLE. DESPITE THE NAME IT'S NOT REALLY VOODOO!

FINALLY I'D LIKE TO DRAW YOUR ATTENTION TO A LIMITED TIME OFFER WE'RE MAKING AT THE MOMENT. IF YOU DROP YOUR NAME AND E-MAIL ADDRESS INTO THE BOX DOWN BELOW WE'LL SEND YOU A FREE REPORT GIVING YOU SOME USEFUL INFORMATION ABOUT YOUR WEBSITE. ITS BASED ON THE SEO SIDE OF THINGS AND JUST SCRATCHES THE SURFACE OF WHAT WE DO BUT YOU SHOULD FIND IT INTERESTING.

AS I SAID THE REPORT IS COMPLETELY FREE, AND WITH NO OBLIGATIONS BUT YOU SHOULD ALSO KNOW THAT WE'LL BE GIVING SOME SPECIAL PRICES TO PEOPLE WHO TAKE ADVANTAGE OF THIS LIMITED OFFER

SO FILL IN THE BOXES, TAKE A LOOK ROUND THE SITE AND HOPEFULLY WE'LL TALK SOON.

THANKS FOR WATCHING