Search Engine Marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art .... Hence the Voodoo! :). There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimisation .

Search Engine Marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

An additional important part of the future of Internet marketing lies with the social networking sites like Facebook, YouTube and Twitter. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimisation and pay per click advertising, but has the potential to be much more profitable! Website Voodoo.com has the knowledge required to capitalise on these new trends.